Fingerhut began in 1948 by two innovators in the lease to own furniture industry, who began thinking about pay monthly furniture, where customers can buy now pay later no credit check instant approval. Even outdoor furniture for those folks with a yard, and a nice area rug to complete the picture. These two were the Jewish immigrant brothers, William and Manny Fingerhut. The Fingerhut brothers established their home shopping catalogs no credit check business in their Minneapolis garage to supplement the family’s sewing business.
Older brother William, who managed a used car lot, identified a need for better automobile seat covers. Manny saw opportunity in a burgeoning mail order industry. He used his business savvy and marketing talent to sell their seat covers in Minnesota and beyond. As the company grew, Manny diversified his rent to own product line, where customers could still buy with no credit check. The expand includes the mail-order business and lease to own policies (get stuff now pay later) that carry to this day. In particular, where customers can Buy Now and Pay Later for purchases. Beyond that, adapted to a changing automobile industry and customer tastes, and targeted crucial lower-middle income consumers.
By the time Fingerhut went public in 1969, they had an annual income in the millions. This laid the foundation for their modern day online shopping credit line business model, available to those with bad credit or no credit. People could buy now pay later no money down for what they need! Though, it took further innovation from a succession of leasing furniture and home goods innovators.
This line of prestigious, successful business leaders included Manny’s Son-in-Law Ted Deikel. Deikel took Fingerhut to new heights through savvy business sales, mergers, and further expansion of their buy now pay later catalog. He figured consumers wanted to get furniture now pay later. Even more so, introducing the precursor to the rent to own program with infomercial programming and catalog orders to pay monthly for furniture with no credit check. Also included was Ted Deikel’s successor, Will Lansing. Whose drive to gain and develop direct online lenders, buy now pay later online sites with no deposit, and online rent to own retailers drove Fingerhut well into the 21st century.
From humble beginnings to a multimillion dollar corporation, Fingerhut morphed into an ever-evolving catalog business. Offering a variety of products from home kitchen appliances, the best buy's in electronics, tools, jewelry, goods for the home and much more. Buy now pay later stores like Fingerhut are all around now.
In its half-century of existence, Fingerhut has been on the forefront of innovation in the mail order and online industry. They’ve done this by expanding their range of products, adding manufacturing capabilities and purchasing other successful mail order, layaway and rent to own businesses. Even further, using customer data to optimize their business, set up successful marketing campaigns through various platforms. Fingerhut has been quick at adopting technological innovations through their database and their online e-commerce platform. Which then grew into a successful online shopping credit business. They’ve expanded the consumer’s ability to buy not only through their sales platforms but also their financing options. From lease to own to credit store cards for bad credit situations, the Buy Now Pay Later program, and bad credit no deposit necessary.
Fingerhut accredits its incredible growth to its succession of brilliant, forward-thinking CEO’s. Bluestem Brands, Inc now owns Fingerhut.
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